Despite inflation, consumers aren’t giving up on skin-care and hair-care products. But they are opting for cheaper items, sometimes private-label ones, reports Retail Brew’s Jeena Sharma.

“Beauty, especially color cosmetics, suffered overall during the pandemic. Some consumers became more cost conscious and open to lower-priced labels, including private labels, when they otherwise wouldn’t have been prior to the pandemic,” Michelle Kluz, partner in the consumer practice of Kearney—who was also recently named CEO of Stila Cosmetics—told Retail Brew in an email.